Commenting on the transaction, Fiorenzo Tagliabue, Group CEO, stated:
“I am very pleased to welcome Jaspar, Rodrigo and all another’s employees to our world-class team of professionals. Our businesses have a strong cultural and business fits and I am confident they will integrate perfectly as a group led by entrepreneurs and advisors – the two elements that are hallmarks of our leadership team.
“The year of 2022 has turned into a pivotal one for SEC Newgate and the launch of our Transformational Project, which this deal fully reflects in spirit and potential.”
Jaspar Eyears, Co-Founder and CEO of another, commented:
“This deal provides a unique opportunity for our teams to benefit from a depth of international experience as well as a suite of complementary marketing and communications services which will create enormous value for both our clients and our staff around the world.”
Rodrigo Penariel added:
“I’m very proud that after 18 years of building this great agency we now have the opportunity to join forces with SEC Newgate, an international Group that I admire and that will help us to grow and consolidate our operation in the region. I believe this union of agencies will be a great success.”
The transaction was completed on 14th November 2022 in Mexico City.