SEC Newgate Colombia

Rafael Mora’s business experience was a key element in bringing SEC Newgate Colombia to life: he has led projects ranging from product launches to a presidential campaign. He has worked with multinational, transnational and local companies in both strategy and advertising. Media placement and media buying are two of his main specialties.

As a founding partner of Arena Media in Colombia, he led the media company’s entry into the Colombian market, helping to make it one of the leading media companies within the global Havas group. He has experience in almost every consumer sector, from banking and financial services to automotive, politics and beverages.

He was a partner and owner of Toro Mora Fischer America, an advertising agency based in Bogotá. During his time there, he and his colleagues transformed the venerable store into one of the top five agencies in Colombia. In 2006, it was recognized as Agency of the Year and one of the most influential communications companies in the country by P&M.

He founded several successful companies in the communications industry, including Demo/Bozell, the origin of SSPM, a company that was later acquired by the multinational Lowe and Partners (currently Mullen Lowe SSP3) and PR Communications, after Dattis Communications. In political marketing, he was among the strategic advisors for the advertising campaign of then-candidate Andrés Pastrana, who was elected president. He has also been an associate at Beber/Silverstein Americas in Miami, and has worked with major international agencies including Leo Burnett, JW Thompson and McCann-Erickson.

Industrial Engineer from the Universidad de los Andes. She served as Advisor for Presidential Management through the United Nations Development Program-UNDP and as Minister of Communications during the Government of President Andrés Pastrana. During this period she was President of the Board of Directors of Telecom and of the Telecommunications Regulatory Commission, as well as a member of the Superior Council for Economic and Social Policy.

Responsible for the design and implementation of the Connectivity Agenda for Colombia. She was part of the directive level of the presidential campaigns (1994 and 1998) and the campaign for the Mayor of Bogotá (1987) of Andrés Pastrana. During the Mayor’s Office of Pastrana, she held the Secretary of Finance of the District and the Management of the Telecommunications Company of Bogotá.

In the private sector, she has been Vice President of Marketing of Banco de Colombia (1991), Administrative and Financial Vice President of the Fund for the Promotion of Exports (1992), Advisor for telecommunications projects of the Luis Carlos Sarmiento Angulo Organization (1992-93) , President of the Colombian Union of Advertising Companies, which represents advertising agencies (1996-1997), Advisor to the Global Education Group (1997) and member of the Board of Directors of Nestle (1996).

She is currently a Member of the Board of Directors of the Global Education Alliance. He participates in the group convened by the Ford Foundation to build a shared vision on mining in Colombia – GDIAM.

He holds a bachelor of International Business from Westminster Business School, London. Throughout his professional career, he worked as a media assistant at the Media Planning Group in London, coordinating the Orange account at a pan-European level.

In Spain, he worked in the media planning and buying area at Arena Media Communications and the Media Planning Group, developing media and communication strategies for clients such as Nike, Grupo VAESA (Volkswagen, Seat, Skoda and Audi) and Yves Saint Laurent. In addition, he directed the Catalonia region for NeoMedia, carrying out commercial and marketing tasks to attract and develop actions aimed at the main advertisers in the country, where he worked for clients such as Peugeot, Vodafone, Opel, among others.

Later, in Colombia, he was linked to the Canadian company Eco Oro Minerals Corp. as director of communications, managing its internal and external direction. He has been linked to SecLatam for more than four years as director of the Brand PR practice and has been involved in managing high-level events such as the II IDB Pyramid Base Forum, XIII IDB – Civil Society Meeting, among others.

Business administration professional from Universidad de los Andes, with an MBA from INALDE. He has a 12-year career in the financial and administrative area in recognized multinationals.

He began his career at British American Tobacco, where for eleven years he held various positions in planning, treasury and marketing; even two of them lived in Sao Paulo where she held the position of Regional Financial Planning Manager.

Later, he ventured into the world of consulting, a path that led him to work with SecLatam doing financial advice, an experience that allowed him to learn about our business.

His most recent job was as Regional Financial Manager at the multinational Dümmen Orange.

Political scientist from the University of the Andes. Between 1989 and 1994 he was part of the Presidential Council for Peace in which he participated in the negotiations that led to the demobilization of the guerrilla organizations M-19, EPL, Quintín Lame, PRT and CRS. In 1994 and 1995 he was advisor for peace and security issues to the Vice President of the Republic, Humberto De La Calle. Between 1995 and 1998 he was part of the team that launched the Radionet station at the same time that he was the founder of the Paz Pública program at the Universidad de los Andes.

Between 1998 and 2002 he served as Presidential Security Advisor, a position in which he launched the Strategy for Coexistence and Citizen Security, and coordinated the implementation of the social component of Plan Colombia. He has been a professor at the Universidad de los Andes, the Universidad Externado de Colombia, Universidad del Rosario and the Universidad Militar, in the latter in the management of crisis situations.

Since 2002, he has been advising on strategic communications, which led him to become Vice President of Dattis Consultores and President of Vox Comunicaciones. At this stage he advised Monsanto and Syngenta.

Social communicator and journalist from the Universidad de la Sabana, specialist in Cultural Studies from the Universidad Javeriana and master’s degree in International Relations from the Universidad Torcuato Di Tella in Buenos Aires, Argentina. He has more than fifteen years of experience both in the media and implementing communication and relationship strategies for different entities in both the public and private sectors. He was a correspondent for El Espectador for the Southern Cone, from Argentina for 7 years.

He has also written for publications such as El Tiempo, Arcadia Magazine, La República, Credencial Magazine and Semana Publications. He has been a communications and press advisor for government entities such as the Colombian Family Welfare Institute and the Government Secretariat of Bogotá, and an external consultant for the Inter-American Development Bank, for the Ministry of Mines and Energy.

He was responsible for the communications and marketing office for Canada and Latin America for Hewlett Packard. She also has experience in crisis management and in the coordination of editorial and digital communication projects. At SecLatam as Senior Director he has coordinated the communication strategies of companies such as Cerro Matoso, Codensa / Emgesa, Bogotá Chamber of Commerce, Chevron, National Hydrocarbons Agency, among others.

Social science professional, with an emphasis on research and analysis of people’s behavior from a holistic approach, understanding their main behavior drivers, their culture, the market, and trends.

He is an expert in 360 strategic communication, working with brands from different types of markets. He has 15 years of experience working as a strategic and creative planner in the thinking, design, development and execution of relevant and effective campaigns for people and brands. He has worked for consumer brands, technology and communications, niche brands and the social sector and NGOs. He has been director of Strategic Planning in companies such as Ariadna Communications Group, Publicis, Indexcol and J. Walter Thompson Worldwide. Likewise, he has been a university professor in Strategic Planning and Sociology of Consumption for 11 years.

He is currently part of the SEC Newgate team as Director of Strategic Planning and Creativity for the Factory area.

He is absolutely convinced of the importance of strategic and creative thinking as a transforming and innovative axis of the way people think, feel and act.