Rafael Mora’s business experience was a key element in bringing SEC Newgate Colombia to life: he has led projects ranging from product launches to a presidential campaign. He has worked with multinational, transnational and local companies in both strategy and advertising. Media placement and media buying are two of his main specialties.

As a founding partner of Arena Media in Colombia, he led the media company’s entry into the Colombian market, helping to make it one of the leading media companies within the global Havas group. He has experience in almost every consumer sector, from banking and financial services to automotive, politics and beverages.

He was a partner and owner of Toro Mora Fischer America, an advertising agency based in Bogotá. During his time there, he and his colleagues transformed the venerable store into one of the top five agencies in Colombia. In 2006, it was recognized as Agency of the Year and one of the most influential communications companies in the country by P&M.

He founded several successful companies in the communications industry, including Demo/Bozell, the origin of SSPM, a company that was later acquired by the multinational Lowe and Partners (currently Mullen Lowe SSP3) and PR Communications, after Dattis Communications. In political marketing, he was among the strategic advisors for the advertising campaign of then-candidate Andrés Pastrana, who was elected president. He has also been an associate at Beber/Silverstein Americas in Miami, and has worked with major international agencies including Leo Burnett, JW Thompson and McCann-Erickson.