SEC Newgate CEE

Sebastian Hejnowski has more than 20 years of experience in communications. Sebastian is heading regional offices in the Central and Eastern European countries, the Balkans and the Gulf. He was recognized as a leader of Eastern European Consultancy of the Year at EMEA SABRE Awards, three times in the last decade (2015, 2017 and 2019). Worked for 3 years in Paris headquarters of MSL. Moreover he ran the advertising agency Leo Burnett.

Managed communication strategies and leader PR and PA services for for various clients in different sectors including IT, airlines, finance, media, FMCG.

Expert and practionier in creating plans of crisis management, strategic and Public Affairs advisory. Managed public affairs campaign for fight in defence of television station TVN.Warner Bros.

He was responsible for the image the biggest clients present in the CEE region.

Sebastian is involved in current trade, social and political affairs. He served as a judge in Europe’s trade contests, such as the Golden Drum, Cristal Festival and Złote Spinacze.

He willingly shares his knowledge of public relations at media trainings and practical classes.

“Woman to Watch in 2022” on the Forbes Women Power Rising list. The protagonist of the “Women of Success” series in the Vogue Polska magazine.

Co-founder and vice president of the agency. He has nearly 20 years of experience in communication consulting, strategy development and the implementation of PR and marketing projects.

For 10 years she held managerial positions in Publicis Groupe. She was the director responsible for business development in the Central and Eastern Europe region, opened offices in the Czech Republic and Turkey, and integrated teams in Romania, Bulgaria and Slovenia. Previously, she was the managing director of MSL, one of the largest PR agencies in Poland. For three years she was the Chief Communication Officer at Publicis Communications, where she dealt with consulting for the management board. Her professional experience also includes working for the global network agencies Edelman and Havas.

It has won over 20 prestigious awards and distinctions, including: EFFIE, Golden Drum, SABER Award, IPRA Golden World Award, European Excellent Award, Złote Spinacze, Impactory, and twice the “Social Campaign of the Year” titles. She is a juror at international creative festivals, from the Arab Emirates through France, to virtually all important competitions in the countries of Central and Eastern Europe:

Since 2017, he has been a member of the Expert Council of the THINKTANK Center for Dialogue and Analysis. She is a mentor of the Business Leaders Foundation. She conducts original classes at the University of Warsaw, and also lectured at the University of Social Sciences and Humanities and the Lazarski University.

Senior Advisor with over 18 years of experience in the public relations industry. He specializes in activities in the area of ​​corporate communication, crisis management and Public Affaris for clients from the health / energy / industrial / defense / technology / new technologies or public sectors.

In the course of his professional career, he actively supports communication departments, management boards and presidents of both commercial and State Treasury companies. He conducted communication processes related to acquisitions, crisis situations, transformations within the organization, restructuring or strategic investments carried out by clients.

As part of his professional career, he has also led a number of public projects for entities such as the Ministry of Economy (currently the Ministry of Economic Development, Work and Technology) – Nationwide educational campaign on nuclear energy – The campaign was awarded the Stevie Award – the best campaign in Europe in the Public Service category and the Saber Award in the Issues Management category. He also supported the Ministry of Health during the crisis related to the delays of the e-Health platform.

Public policy and communications expert and manager with more than 20 years of experience in building government and international relations. She gained experience working mainly for American entities – for the UN agency – the World Bank Office for Central Europe and the Baltics and the headquarters in Washington DC and then in the private sector, for MSL, a communications consultancy agency, as Account Director and head of public affairs. During her agency career, shespecialised in leading complex, strategic projects in the high-tech (Google), fin-tech(cashless trading), heritage and e-commerce (Amazon, Zalando) industries. She thenworked at technology giant, Uber, as senior public policy associate and then as headof public policy for eight Central European markets, with a year’s break as Public Policy Manager, Operations at leading global e-commerce platform, Amazon. For the last year, she was in charge of building relations with the government and business community at Huawei Poland.

Katarzyna Tyska specializes in complex communication projects and has nearly 15 years of professional experience. She helps brands build identity and consistent communication to achieve their image and business goals. She carries out non-standard communication projects with the media and influencers.

The effects of her activities are appreciated by clients and the PR industry, as evidenced by the awards she has received, including 3 Golden Clips, 2 IPRA Golden World Awards, Stevie Awards, Summit Creative Awards, Golden Arrow, 2 Galaxy Awards, Summit Marketing Effectiveness Award, Demes.

For the last years, she was associated with Testa Communications agency, where she managed a team of several consultants. She has worked with, among others: PGE Energia Ciepła, PGE, Viessmann, Royal Canin, OtoDom, HRS, Zell am See-Kaprun, VisitBerlin, 4F, TK Maxx, Tissot, E.Wedel, Kinder Pingui, Danone, Sanofi, Alpen Pharma, PAIiIZ. Among other things, she created communication strategies, and implemented Public Relations and Public Affairs activities, as well as the agency’s own projects, including co-creating the Zimowy Narodowy brand. As part of the project, she was responsible, among other things, for developing and implementing the communication strategy, and was also the spokesperson for the project. During Zimowy Narodowy she co-created two skating revues “Kings On Ice”. For several seasons, she handled the “Czerkawski Cup” as part of her cooperation with the Sport7 Association, whose founder is Mariusz Czerkawski. She worked with the Marcin Gortat MG13 Foundation on the “PE Lesson at Zimowy Narodowy” campaign.

Jagoda Prętnicka-Markiewicz has extensive marketing experience gained from working at advertising agencies (180heartbeats + JUNG v MATT, Brand New Galaxy, People Group) and in public relations (Headlines-Porter Novelli, Edelman).

For six years, she developed the SentiOne platform (Social Media Listening & Conversational AI Platform). She specializes in social media analysis and online communication.

Jagoda is a speaker at leading marketing conferences in Poland, including Infoshare, I <3 Marketing, Golden Marketing Conference, inDigital, and Internet Beta. She is the co-author of numerous reports, analyses, and industry articles based on social media data.

In 2018, Jagoda was recognized as one of the 50 Most Creative in Business by Brief Magazine for creating the Social Index (an algorithm that estimates popularity and ranks individuals and companies based on internet monitoring).

Her communication projects, executed both in Poland and abroad, have received acclaim from clients and the PR industry. She has been nominated for awards such as Cannes Lions 2023, The Indie Awards 2022, Ukrainian Creative Stories 2023, Golden Drum 2023, and KTR 2022/2023.