Member of SEC Newgate since the year of its foundation, she has been a partner and the vice president of the company since 2001 and Country Manager Italia since 2017.
A professional journalist and copywriter, she managed content management and integrated communication projects, especially in the corporate, political and public administration fields. Currently, she oversees the more complex communication’s and advocacy’s strategic plans and coordinate the teams for tenders and special projects for Clients and for the agency.
She curated exhibitions and publications about communication and Italian advertising, especially for RAI-Sipra. Between 2005 and 2008 she taught “Advertising’s Forms and Languages” at the Università Cattolica in Milan.
Having graduated in Modern Arts and obtained a doctorate in History of Italian Language and Literature, she has published several works of literary criticism, about the nineteenth and twentieth century’s important authors and movements, such as Ugo Foscolo, Alessandro Manzoni, Neoclassicism and Romanticism, Giovanni Testori.
She’s been member of the Board of Museo Poldi Pezzoli and Teatro Franco Parenti (Milan), she currenty member of the Scientific Comittee of the Centenary of Giovanni Testori and in the board of Portofranco Onlus.