SEC Newgate Germany

Tanja is a seasoned communications specialist with over 25 years of experience in corporate and public affairs. Having held leadership positions at international firms such as Coca-Cola Germany and REWE Group, she possesses extensive expertise in addressing the needs of global clients and managing comprehensive stakeholder campaigns.

Her specialization lies in political campaigning on critical corporate and industry issues. Tanja has built extensive networks in the German political and media sectors, covering a wide array of fields such as the technology, sustainability, social affairs, health, food, retail, and consumer protection. Her range of skills includes strategic communication, stakeholder management, change and crisis communication, media relations, and the development of industry alliances and association management.

On the corporate side, Tanja worked for various international clients such as Weight Watchers, Adobe, Podigee, Edwards, Merck, Action Discounter, Transdev, and Hager Group. On the public side, she worked for the European Commission DG Sanco and DG Employment, as well as for German federal ministries and their respective authorities

Kathrin is an expert in brand strategies, corporate communication, content marketing, change communication, and media relations. She has special expertise in the sectors renewable energy and sustainability, health care, retail, and trade unions.

Kathrin has been passionate about communications since 1995. Before she came to SEC Newgate Germany, she worked in her own consulting business, which she had founded together with partners. During this time, her focus was on brand identity, positioning, change and transformation communication as well as content marketing. She managed clients including Abbott, BAYER, Covestro, Metro Group, Lanxess, BASF Services Europe, Deutscher Akademischer Austauschdient (DAAD) and Sony.

As the Head of communications and speaker of the Handelsblatt Media group, Germany’s leading economic publisher, Kathrin gained valuable insights in the work of editorial houses and journalists. In doing so, she built on the knowledge she had acquired during her five years as “Head of Media Relations” at Germany’s leading agency ECC Kohtes Klewes (today: Ketchum). There she also managed the entire media work for the national recycling system “Grüner Punkt” (“Green Dot”), which was the largest account ever outsourced to an agency in Germany (>10 mill. Euro).

For over 20 years, Kathrin has also worked as a trainer on all communication topics for various training institutes such as the Haufe Akademie, media workshops Hamburg and the RTL journalism school.

Kathrin has a Master of Art in Communications and English Literature, graduated from the University of Bonn.