Meet the Team
Tanja Schüle
Managing Director
SEC Newgate Germany
Tanja is a seasoned communications specialist with over 25 years of experience in corporate and public affairs. Having held leadership positions at international firms such as Coca-Cola Germany and REWE Group, she possesses extensive expertise in addressing the needs of global clients and managing comprehensive stakeholder campaigns.
Her specialization lies in political campaigning on critical corporate and industry issues. Tanja has built extensive networks in the German political and media sectors, covering a wide array of fields such as the technology, sustainability, social affairs, health, food, retail, and consumer protection. Her range of skills includes strategic communication, stakeholder management, change and crisis communication, media relations, and the development of industry alliances and association management.
On the corporate side, Tanja worked for various international clients such as Weight Watchers, Adobe, Podigee, Edwards, Merck, Action Discounter, Transdev, and Hager Group. On the public side, she worked for the European Commission DG Sanco and DG Employment, as well as for German federal ministries and their respective authorities
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SEC Newgate Germany
Isabelle Zirden
General Manager
SEC Newgate Germany
Isabelle Zirden
General Manager
With a background in the humanities and years of experience in communications, Isabelle brings not only a passion for communicating with and for people, excellent networking skills but also a deeper understanding of audiences and formats.
After studying literature and cultural studies in Bonn and Berlin in Germany, she graduated with a PhD in Philosophy from Cambridge, UK. She has several years of experience as a journalist for German daily newspapers as well as in the field of public relations, both in the public sector and agencies.
She joined SEC Newgate Germany in 2019 as Senior consultant and has been part of the management team since 2020.
Isabelle is native in German, fluent in English and has a basic understanding of French, Italian and Spanish.
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