Crisis and Reputation Advisor to business owners, top managers, and supervisory board members, with over 25 years of hands-on experience in navigating the complexities of crises.Works with Ukrainian and international companies, helping them to minimise losses, recover reputation, and turn crises into opportunities.

The author of the best-selling book “Reputation Antistress” (in Ukrainian), which features a foreword by Dr. Charles J. Fombrun, the Founder and Chairman Emeritus of RepTrak Company.

Co-founder and Chairman of The United PR Association of Ukraine.

A member of the Global Advisory Board of the World Communications Forum Association (WCFA) and a board member of the International Communications Consultancy Organisation (ICCO).