Lori, General Manager of V+O Communication Romania, brings over 25 years of expertise in public relations and management, both within Romania and on the international stage. A strategic thinker of the highest caliber, she possesses a comprehensive understanding of diverse markets across sectors and industries.
Lori specializes in strategic consulting, corporate, commercial, and crisis communications, as well as event management and digital communication strategies. Her ability to navigate complex challenges and deliver tailored communication solutions has earned her a reputation for delivering impactful results.
Throughout her career, she has advised over 150 companies, many of which are among Romania’s top 300 or represent leading global brands across industries such as technology, automotive, finance, banking, industry, retail, real estate, cosmetics, and fashion. Her deep industry knowledge enables her to effectively address both the specific needs of her clients and the broader market dynamics they operate within.
Before joining V+O, Lori held key roles at Avon Cosmetics, NACDA – National Convenience Stores Distributors Association, BBDO Romania, and MobiFon Romania (now Vodafone), where she gained invaluable insights and experience in brand strategy, market positioning, and corporate communications.
Appointed General Manager of V+O Communication Romania in 2008, Lori has since led the agency’s strategic direction, cultivating a reputation for excellence in communication and consistently delivering high-impact campaigns across a wide array of sectors.