Founding Partner and CEO of SEC Newgate Middle East and Strategy Board Member at MEPRA

With a degree in Arabic at Ca’ Foscari University, Elena began her professional activities in communications and marketing management at Il Sole 24 ORE group in Milan, where she worked for 10 years.
After moving to Dubai with her family in 2010 she became Account Director for the Luxury and Consumer sector at MS&L (Leo Burnett Group).
In 2013, she met Twister’s partners and founded Twister Middle East. In 2021, SEC Newgate acquired a 70 per cent stake in Twister Middle East and the Dubai-based agency was renamed SEC Newgate Middle East.
Elena leads an international team of specialists, personally overseeing professional work for clients and making a rich wealth of competences and experience available to them. Recognised by PR Week’s Global Power Book as one of the most influential communications strategist in the Middle East from 2021.