V+O Group

Thomas Varvitsiotis is a preeminent figure within the communication industry, boasting over 30 years of experience in advising elite organizations across the public and private sectors in Greece, Southeastern Europe, and the United States.

His expertise lies in public affairs and stakeholder relations, where he has played a pivotal role in navigating major privatization projects and orchestrating complex issues management initiatives across diverse industries. Thomas’s strategic insight has been instrumental in driving successful large-scale transactions and transformational projects, particularly within the dynamic regulatory landscapes of Southeastern Europe.

In addition to his consultancy work, Thomas holds esteemed leadership positions including President of the Fletcher Club of Greece, Vice-President of the Lambropoulos Foundation, and President of the Urban NGO “Paradeigmatos Harin.” These roles reflect his commitment to shaping discourse and fostering engagement on pressing socio-economic issues.

His early career as a journalist for *Eleftheros Typos*, one of Greece’s leading political newspapers, and as the publisher of the internal affairs magazine *Emphasis* (1993-1995), endowed him with a profound understanding of media dynamics and narrative strategy—skills that continue to inform his approach to strategic communications today.

Thomas is an alumnus of Boston University and holds a Master of Arts in Law and Diplomacy from the Fletcher School at Tufts University, providing him with a solid foundation in international relations and diplomacy. As an accomplished author, he has penned numerous articles and reviews, including editing the influential publication *The Future of Southeastern Europe* (Sideris Publishing, 1997).

Throughout his career, Thomas has demonstrated an exceptional ability to navigate complex challenges with precision and confidence. His strategic insights not only drive tangible outcomes but also shape critical conversations across sectors

Yiannis Olympios is a distinguished thought leader in strategic communication, renowned for his ability to navigate complex landscapes and deliver impactful solutions. With over three decades of experience, he has established himself as a trusted advisor to a diverse array of international and local organizations.

His career highlights include serving as the Spokesperson for the Hellenic Ministry of Foreign Affairs from 1990 to 1993, where he adeptly managed media relations during a pivotal era of geopolitical transformation. Yiannis’s expertise extends across public and government affairs, corporate communications, and crisis management, making him a sought-after strategist for corporations and government entities alike.

For the past twenty years, he has spearheaded intricate public affairs programs and communication campaigns throughout Greece and the surrounding region. His proficiency in developing strategies that address multifaceted regulatory environments and crafting effective market entry plans has proven invaluable. He excels in crisis management, employing a nuanced understanding of political, economic, and societal dynamics to guide organizations through challenges.

Yiannis’s hands-on approach ensures that he is deeply engaged in every initiative, tackling the complexities of business and politics to formulate strategies that drive meaningful change. His work has not only shaped public perception but has also fostered enduring trust among businesses, communities, and policymakers.

Before joining V+O, Yiannis provided strategic counsel to leading Greek companies, significantly enhancing their communication initiatives and public profiles. His academic foundation—a Master of Arts in Comparative Development from Bristol University—equips him with insights into the role of scenarios in policy planning, further enriching his strategic capabilities.

In summary, Yiannis Olympios combines strategic insight with a profound understanding of stakeholder needs, positioning him as a leading figure in the field of strategic communication. His influence on key decisions and his commitment to creating impactful strategies make him an invaluable asset to any organization seeking to navigate the complexities of today’s communication landscape.

Teti is a visionary, results-driven CEO, known for her strategic foresight and ability to drive business growth in dynamic environments. With a keen understanding of complex market dynamics, she implements transformative strategies that cultivate a culture of innovation and resilience within the organization.

Under her leadership, V+O has consistently achieved remarkable results, solidifying its market presence and ensuring long-term success. Teti’s entrepreneurial mindset and innate talent for nurturing executive and staff teams empower her to effectively manage and develop V+O Greece’s diverse portfolio, which includes V+O Communication, Unlimited Creativity, Curious Ahead, and Mindhaus Tourism Strategy.
With over 24 years of experience as a trusted advisor to multinational corporations and Greek industry leaders, Teti has built a strong reputation for guiding businesses through multifaceted challenges. She collaborates closely with the business and investment community, providing expert counsel to executive teams and Boards of Directors on critical issues such as corporate communication strategies, business transformations, financial transactions, stakeholder engagement, sustainability initiatives, ESG compliance, and crisis preparedness.
Leading a multidisciplinary team of over 170 skilled communication professionals, Teti embodies V+O’s vision and values while cultivating a high-performance culture that emphasizes engagement and collaboration. Her proven track record in managing cross-functional teams highlights her capacity to navigate dynamic environments and deliver impactful results.

As V+O Greece’s leading crisis management expert, Teti has successfully guided organizations through a myriad of challenges including restructurings, relocations, delistings, change management, labor disputes, and environmental issues. Her strategic insights not only resolve crises but also fortify organizations, transforming setbacks into opportunities for growth and resilience.

Teti holds a degree in Management & Business Administration from the Athens University of Economics and Business and a Master of Arts in Marketing Communication and Advertising from Emerson College in Boston.
With experience across markets, Teti combines a global perspective and sharp market insight. Her strategic focus and ability to drive innovation have established her as a key leader in strategic communication, consistently empowering teams to deliver high-impact results.

George is the Chief Financial Officer (CFO) of V+O Group, A highly experienced financial professional with over 13 years of senior-level expertise across a wide range of industries. He has provided strategic financial advice to both multinational and Greek corporations, spanning various sectors such as banking, real estate, FMCG, energy, and telecommunications. His work includes supporting companies of all sizes, from emerging startups to established market leaders, in navigating complex financial landscapes, optimizing performance, and driving sustainable growth.
He began his career as a Senior Analyst in corporate finance at PIRAEUS SECURITIES, one of Greece’s leading brokerage firms, before moving to KANTOR MANAGEMENT CONSULTANTS. At Kantor, one of the country’s top consulting firms, e honed his expertise in strategic and business planning, corporate and financial due diligence, feasibility studies, company valuations, cost restructuring, and turnaround strategies.

From 2006 to 2013, George provided strategic, actionable advice to industry leaders in the FMCG sector, including YIOTIS and CRETA FARMS. His work encompassed developing market entry strategies, structuring corporate transactions, and managing investor relations, driving these businesses toward sustainable growth. In 2013, he rejoined KANTOR as Group CFO, where he further refined his financial and strategic acumen.

Since joining V+O in 2014, George has brought his deep financial insight and strategic vision to the team. He holds an MBA from Boston College and a BSc. from the American College of Greece, Deree College, underscoring his robust academic foundation in finance and business strategy.

Christina has more than 24 years of communication industry experience. Throughout her career Chistina has worked with major multinational companies in multiple sectors such as Healthcare, Telecoms, Technology, Fintech , Manufacturing, Automotive, FMCGs, Retail etc.
Corporate Communications, Policy making, Public Affairs, Stakeholders Relations and Engagement, Crisis and Issue management are among Christinas’ areas of expertise.
Growth-oriented seasoned communications consultant. Team leader and mentor who excels at driving people’s performance. History of increasing productivity and profitability by introducing innovative solutions to expand customer base and diversify revenue streams.
Working side by side with clients and teams Christina is passionate about strategy, reputation management providing hands on support. She has a proven track record in building collaborative communication teams and helping pr professionals and talented communication experts to deliver outstanding results and award-winning campaigns nationally and internationally.
Christina joined V+O Communication (now a member of SEC Newgate group) in 2001. The last years she was leading the Greek and Cyprus markets. Today she leads V+O Communication Greece operations with a portfolio of +120 clients and a team of +90 PR professionals. She holds a degree in Social Religion Studies from the University of Athens.

Tonia, a highly experienced strategic consultant for more than 27 Years has cultivated and further enhanced the dialogue with governmental bodies and local governors for a broad range of multinational and Greek leading companies. She has extensive experience in issues and crisis mgt having led the design and production of crisis manuals for industry, energy, FMCG and retail sectors, as well as the design and implementation of crisis drills.
She has led corporate communication campaigns, with special emphasis on local communities, corporate repositioning, and government affairs. She has also implemented a great number of Public Affairs & Stakeholders’ mapping and engagement strategies succeeding to include clients as members to think tank social partners such as Business Europe.
She now holds the position of General Manager of V+O International operations, overseeing the business growth and development of V+O offices in 6 SEE countries leading a team of 50 talented communication professionals. She is, along with the Group HR director, the leader of V+O Academy, designing the strategy and the curriculum for both internal and external audiences.
She holds a BA in History & Political Science from the American College in Athens, Deree College, and a Master’s Degree in Post-Soviet and Russian Diplomatic Studies from the London School of Economics, UK. Tonia has been the author of a chapter on communication issues and crisis management, incorporated in the book project of the Assistant Professor of the University of Athens John Zampetakis, entitled “The Green Crisis”. She has worked for a public affairs company of DDB group and for political parties designing international campaigns with Ketchum PR.

Vassilis Mourdoukoutas is a communications and business strategy leader, currently serving as the Head of Strategy and Growth department. Since joining V+O in 2014, he has been instrumental in driving the agency’s growth and expanding its influence in Greece, while leading a high-performing team that delivers innovative strategic solutions across various industries and disciplines.
With more than 25 years of experience, Vassilis brings deep expertise in marketing, branding, and communication strategy. He has held key leadership roles, including Strategic Planning Director and Deputy General Manager at Leon & Partners Advertising SA, and Creative Planning Director at Interweave Digital Branding Agency. His background in research, honed through his work as Research Director at TNS ICAP and Workshop Ltd., further enhances his ability to develop insights-driven communication strategies with local and global impact.
Vassilis has led major public affairs, crisis management, and branding campaigns for multinational clients, particularly in the healthcare sector, contributing to his reputation as a trusted advisor for high-stakes communication challenges. His focus on transformation projects, brand architecture, and narrative strategy underscores his commitment to delivering impactful and sustainable results.
Vassilis combines his business focus with academic activity, having contributed to the development of the postgraduate program in Communication and New Journalism at the Open University of Cyprus, where he teaches communication, branding, and philosophy. He holds a PhD in Political Theory from the National and Kapodistrian University of Athens and an MA in Philosophy from the University of York, reflecting his dedication to both theoretical and practical dimensions of communication.
In addition to his professional work, he regularly contributes thought leadership on philosophy, politics, social theory, and communication to prominent publications such as Kathimerini, Popaganda, and Frear. His writings explore the intersection of modernity, culture, and communication, offering nuanced reflections on both classic and contemporary works and thinkers.

Fani Theochari is a highly accomplished HR professional with over 15 years of experience across diverse industries and cultural environments. Recently named one of Greece’s “20 Under 40” HR leaders, she has a proven track record of driving strategic HR initiatives and establishing strong, trust-based relationships during periods of organizational change.

Most recently, Fani served as an HR Business Consultant for EY Greece, following key HR roles at multinational and Greek companies such as Public, Samsung Hellas, and e-value S.A. (COSMOTE Group). Her expertise includes employee engagement, talent acquisition and assessment, leadership development, and designing robust learning programs. In addition, she focuses on enhancing organizational effectiveness, ensuring teams consistently perform at their highest level.

Fani holds a bachelor’s degree in Political Science and Public Administration from the National and Kapodistrian University of Athens and an MBA from the Athens University of Economics and Business. She is recognized for her ability to navigate complex organizational dynamics, driving change with a focus on trust, integrity, and business ethics.

Elina Karagianni is a highly accomplished and results-oriented professional with a proven track record in driving impactful communication strategies across a range of industries. As a General Manager, she has demonstrated a consistent ability to deliver strong business outcomes through a blend of strategic insight, creativity, and client-centric execution. Her expertise spans the design and implementation of comprehensive 360-degree marketing strategies, including both ATL and BTL activations, for leading brands such as METLEN, TITAN, Elvalhalcor, Coca-Cola 3E, GSK, OTE Group, Lamda Development, AVIS, and SAP.

Elina co-founded Unlimited Creativity in 2005, a forward-thinking agency that later integrated into the V+O Greece Group in 2007. Under her leadership, the agency has been recognized with numerous local and international awards, reflecting her strong capabilities in managing high-performing teams and delivering creative excellence that aligns with strategic business goals.

Beyond her agency leadership, Elina brings valuable experience from the publishing industry, where she led advertising efforts for prominent magazines, including Status (Liberis Publications) and Nitro (Imako). She holds a BA in Marketing Management, with a specialization in Promotion Management, from Deree College, American College of Greece.

With over two decades of experience, Vasiliki Peppa is a true industry leader when it comes to design, branding, and advertising campaigns. Her work draws inspiration from daily life, art, literature and human experiences, merging creativity with a deep understanding of visual communication.

Vasiliki’s artistic journey began at the prestigious Vakalo Art School in Athens and led to a B.A. in Graphic Design and Advertising from the University of Derby, UK. Her passion for design was further nurtured during two years of Architectural Design studies at the Università degli Studi di Firenze in Italy.

From 2001 to 2005, Vasiliki honed her skills as an Art Director at various advertising agencies and as the Creative Media Art Director for Liberis Publications, designing for Vogue and Life&Style magazines among others. In 2005, she took a bold step by founding Unlimited Creativity, which later became an integral part of the V+O Group in 2007.

Throughout her career, Vasiliki has spearheaded creative strategies, branding initiatives, and advertising campaigns for some of Greece’s most prestigious brands. Her portfolio includes work for clients such as Avis, Region of Peloponnese, METLEN, Titan, Cosmote, Hellenic Recycling Company, Coca-Cola Hellas, Pancreta Bank, National Bank of Greece, Intrakat, Pharmasept, GSK, The Athens Olympic Museum, and Euphoria Retreat Hotel, among others.

Vasiliki’s extensive portfolio is a testament to her exceptional ability to craft innovative and impactful brand narratives and advertising strategies. Her unique blend of passion, strategic vision, and creative expertise leaves a lasting impact on the visual landscape of the Greek market and beyond.

Tania is a forward-thinking leader with extensive experience in marketing, communication, and business development.

As a recognized Digital Communication Expert, she specializes in Digital Strategy, Social Engagement, and Transformation, bringing a strategic acumen to every initiative she undertakes.

Tania has an extensive track record of designing and executing digital strategies for large-scale infrastructure and transformational projects, adeptly navigating complex digital ecosystems.

Her expertise includes managing high-stakes global projects for a demanding clientele, underscoring her thought leadership and advanced proficiency in digital and social media strategy.

Tania’s additional experience in community management and handling of intricate, sensitive operations highlights her savvy approach to driving digital transformation and engagement.

Konstantinos Triantafillis holds the position of the General Manager at MINDHAUS, a V+O agency offering tourism marketing strategy services.

Konstantinos is a seasoned executive with 20 years of experience in Communication and Marketing, specializing in Tourism Marketing for the past decade.
He previously served as the Marketing Manager at Marketing Greece of SETE, where he supported Destinations in their promotion and executed over 10 Marketing Plans for Regions, Municipalities, and tourism products. Additionally, he collaborated with the Public and Private Sector to design tourism promotion and development projects for various Greek destinations.
Afterward, he joined MINDHAUS as an Account Director, overseeing Branding, Marketing, and Communication projects for tourism brands in Greece and internationally. During this time, he also implemented research projects as well as communication crisis management projects in tourism industry.

From 2020 to 2024, he held the position of Marketing & PR Director at Metaxa Hospitality Group, leading the development and execution of Marketing strategy for the Group’s hotels (Creta Maris Resort, Santo Collection Resorts & Villas, TUI Magic Life Candia Maris), from product development to promotional campaigns. He was also responsible for Corporate Communications and a member of the Committee for the formulation and promotion of the Group’s Sustainability strategy.

Konstantinos holds a Bachelor’s degree in Communication and Media Studies from Panteion University, a Master’s Degree in Economics and Business Strategy (MS) from the University of Piraeus, and has received Diplomas from Alba Graduate Business School and Cornell University, among others.

Lori, General Manager of V+O Communication Romania, brings over 25 years of expertise in public relations and management, both within Romania and on the international stage. A strategic thinker of the highest caliber, she possesses a comprehensive understanding of diverse markets across sectors and industries.
Lori specializes in strategic consulting, corporate, commercial, and crisis communications, as well as event management and digital communication strategies. Her ability to navigate complex challenges and deliver tailored communication solutions has earned her a reputation for delivering impactful results.
Throughout her career, she has advised over 150 companies, many of which are among Romania’s top 300 or represent leading global brands across industries such as technology, automotive, finance, banking, industry, retail, real estate, cosmetics, and fashion. Her deep industry knowledge enables her to effectively address both the specific needs of her clients and the broader market dynamics they operate within.
Before joining V+O, Lori held key roles at Avon Cosmetics, NACDA – National Convenience Stores Distributors Association, BBDO Romania, and MobiFon Romania (now Vodafone), where she gained invaluable insights and experience in brand strategy, market positioning, and corporate communications.
Appointed General Manager of V+O Communication Romania in 2008, Lori has since led the agency’s strategic direction, cultivating a reputation for excellence in communication and consistently delivering high-impact campaigns across a wide array of sectors.

Svetlana, General Manager of V+O Bulgaria & North Macedonia,is a highly experienced strategic communications expert with a career spanning over 25 years.

She has held progressively responsible roles, leading major projects such as large-scale awareness campaigns for Bulgaria’s EU accession, strategic communication consulting for mergers and acquisitions, consumer health initiatives, regulatory and licensing issues, and public affairs in sectors including healthcare, energy, FMCG, and agriculture.

Her extensive client portfolio features prominent organizations such as the Delegation and Representation of the European Commission to Bulgaria, EBRD, Black Sea Trade and Development Bank, CVC Capital Partners, Public Power Corporation, HelleniQ Energy, Coca-Cola, Jacobs Douwe Egberts, Bayer, Roche, Sanofi, MSD/ Merk, Sony, Deutsche Telekom, Microsoft, and Xiaomi, among others.

Before joining V+O, Svetlana was the PR Manager and Chief Operating Officer at M.A.R.C., part of the Publicis Group, where she gained invaluable expertise in communication strategy and operations.

She holds a Master of Arts in EU Affairs and International Relations, providing her with a strong foundation in navigating complex policy landscapes and international markets.

Panos Tsirides is a highly accomplished communications professional with over two decades of expertise in designing and executing comprehensive corporate communication strategies, crisis management frameworks, internal communication programs, and Corporate Social Responsibility (CSR) initiatives. Since 2011, as General Manager of V+O Communication Cyprus, Panos has led the agency’s growth and strategic direction, consistently delivering impactful results and earning industry-wide recognition through multiple award-winning campaigns.

Before assuming his role at V+O Cyprus, Panos was Strategic Director at CIVITAS Greece, where he was instrumental in shaping client strategies, providing counsel to CEOs and executive teams, and enhancing the agency’s service portfolio. His earlier career includes extensive experience in political consulting, having developed and managed key communication strategies for political campaigns at both national and international levels across Greece, Cyprus, and Serbia.

Panos is also a respected thought leader, frequently speaking at educational seminars and conferences, and contributing insightful articles on communication trends and strategies. He holds a degree in Political Science from the National University of Athens, equipping him with a deep understanding of the political and business landscapes that informs his strategic communications work.

Natalija, General Manager of V+O Serbia, is a results-driven communications professional with 17 years of industry experience. She joined V+O Serbia in 2008 and has been leading the office as General Manager since 2013.

Before her tenure at V+O, Natalija managed external and internal communications for Alpha Bank Serbia, where she gained valuable insights into the financial sector’s communication landscape. Her expertise encompasses strategic consulting and business development, crafting tailored communication strategies for clients across diverse industries.

Natalija is skilled in crisis communication, public affairs, corporate and brand communication, internal communications, CSR, and public speaking training. She has extensive experience in planning and managing marketing and PR projects in sectors such as EU affairs, FMCG, environment, healthcare, and new technologies.

She holds a degree in Marketing from the Faculty of Economics at the University of Belgrade, grounding her strategic approach in solid business principles.